COMMONWEALTH
BRAND GUIDE
Welcome to Commonwealth’s brand guidelines. Here at Commonwealth, we are committed to excellence in all we do—and that includes our visual identity. The following guidelines will provide you with the tools needed to represent our brand in a positive, consistent manner.
If you have any questions, please don’t hesitate to contact our Marketing department.
COMMONWEALTH
BRAND GUIDELINES
Welcome to Commonwealth’s brand guidelines. Here at Commonwealth, we are committed to excellence in all we do—and that includes our visual identity. The following guidelines will provide you with the tools needed to represent our brand in a positive, consistent manner.
If you have any questions, please don’t hesitate to contact our Marketing department.
APPROVED LOGOS
Please visit the appropriate link below to view our logo guidelines and download a file for use.
BRAND COLORS
PRIMARY BRAND COLORS
Pantone Black C
CMYK 0 • 0 • 0 • 100
RGB 35 • 31 • 32
Hex #231F2
Pantone 485 C
CMYK 9 • 97 • 100 • 1
RGB 218 • 41 • 28
Hex #DA291C
Pantone 1235 C
CMYK 0 • 31 • 98 • 0
RGB 255 • 184 • 28
Hex #FFB81C
CMYK 0 • 0 • 0 • 0
RGB 255 • 255 • 255
Hex #FFFFFF
Pantone Black C
CMYK 0 • 0 • 0 • 100
RGB 35 • 31 • 32
Hex #231F20
Pantone 485 C
CMYK 9 • 97 • 100 • 1
RGB 218 • 41 • 28
Hex #DA291C
Pantone 1235 C
CMYK 0 • 31 • 98 • 0
RGB 255 • 184 • 28
Hex #FFB81C
CMYK 0 • 0 • 0 • 0
RGB 255 • 255 • 255
Hex #FFFFFF
SECONDARY BRAND COLORS
CMYK 6 • 4 • 4 • 0
RGB 237 • 237 • 237
Hex #EDEDED
CMYK 1 • 62 • 52 • 0
RGB 241 • 128 • 112
Hex #F18070
CMYK 8 • 39 • 100 • 0
RGB 233 • 162 • 21
Hex #E9A215
CMYK 0 • 17 • 62 • 0
RGB 255 • 212 • 120
Hex #FFD478
CMYK 6 • 4 • 4 • 0
RGB 237 • 237 • 237
Hex #EDEDED
CMYK 1 • 62 • 52 • 0
RGB 241 • 128 • 112
Hex #F18070
CMYK 8 • 39 • 100 • 0
RGB 233 • 162 • 21
Hex #E9A215
CMYK 0 • 17 • 62 • 0
RGB 255 • 212 • 120
Hex #FFD478
APPROVED TYPEFACES
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Roboto is the font we use for the majority of our printed and digital communications.
For body text, use Roboto Regular. Leading should be set to 100%. Tracking should be set between -10 and 10, with 0 being the preferred option. When Roboto is unavailable, use Arial.
Roboto is licensed under the Open Font License and is free to download and install from the Google Fonts website.
Roboto Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Roboto Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Roboto Condensed is the typeface we use for headlines, calls to action, and other times we want to grab attention.
For headlines, use Roboto Condensed Bold in all caps. Leading should be set to 100%. Tracking should be set between -10 and 10, with 0 being the preferred option.
For subheadings or calls to action, use Roboto Condensed Bold. When Roboto Condensed Bold is unavailable, use Arial Narrow Bold. If neither is available, use Arial Bold.
Roboto Condensed is licensed under the Open Font License and is free to download and install from the Google Fonts website.
Silver Pen
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$*-=_+
Silver Pen
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$*-=_+
Silver Pen is the font we use for occasional graphics and other accents.
When using this typeface, please ensure the text is large enough to be read legibly. In addition, please refrain from using all caps. Leading should be set to 100%. Tracking should always be set at 0.
If you’d like to use Silver Pen in your work, please contact the Marketing department.
Eras
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Eras
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()-=_+
Eras is the font we reserve for use in our logos and taglines. Some exceptions may be made for approved printed materials.
To adhere to our brand guidelines, use Eras Bold. Leading should be set to 100%. Tracking should be set between -10 and 10, with 0 being the preferred option.
If you’d like to use Eras in your work, please contact the Marketing department.
Didn’t find what you’re looking for? Please contact the Marketing team with any questions you may have.
The brands, logos, trademarks, service marks and other distinctive identifications (collectively “Marks”) on our Website, including, without limitation, the Commonwealth Electric Company of the Midwest, Rydalch Electric, Inc., and Commonwelth Holdings, Inc., logos and icons are copyrighted trademarks and the intellectual property of, and proprietary to, Commonwealth Electric Company of the Midwest, Rydalch Electric, Inc., and Commonwealth Holdings, Inc., respectively. No one has the right to use any of these Marks, or any confusingly similar marks, for any purpose without the express, prior, written consent of Commonwealth Electric Company of the Midwest, Rydalch Electric, Inc., or Commonwelth Holdings, Inc. All rights reserved.